Sustainability
Reduce carbon emissions
20% less raw material yields huge savings in production costs.
Profitability
Reduce production costs
1% less pages equals 1% less CO2 emission.
Readability
Reduce wasted space
Space-efficient typesettings while maintaining readability.
Improvements in the design phase trickles down through the entire supply-chain
We can not just buy CO2 quotas and say we have accomplished a goal. The goal always has to be, to reduce emissions and unnecessary resource wasting, and that is exactly the vision for Sustainable Typesetting®.
You can always make a book more sustainable by cramming more text on a page by lowering the point size. But the book will never sell, as sustainability has been favoured to the extend that the readability and the functionality of the book is severely impaired.
Using FSC paper ensures that the paper comes from the best possible sources. Trees are not by any means the worst raw material for products, if it is based on responsible forestry. Producing paper requires a lot of resources, and those can be reduced along with cutting down fewer trees.
Sustainability
Profitability
Financial modelling of sustainability
Rising cost is a big issue in publishing as forecasting from printers and paper mills tells they will continue to go up. Publishers experience less profits even if they have an increase in sales and revenue. Costs simply outpace earnings.
20% saved in the book is a lot. When savings is implemented in the design phase it ripples down through the entire supply-chain.
In any other industries, if it was possible to reduce production cost of a product by even a few %, it would be significant.
Cairnbridge Advisors works together with 2K to help publishers develop financial models that incorporate Sustainable Typesetting® as a margin expansion lever to accommodate for for the rising cost from; Raw materials, production, transport, sustainability impacts such as the cost of carbon.
Below you can find the output and impact for a publishing case study.
Readability
A bigger type is more legible and readable than a smaller. Simply reducing the point size is therefor not the best solution. You have to change to a better typeface. By using typefaces optimized for compact typesetting and knowing how to use it in the layout of a book, you will be able to improve the readability – even if you reduce the page count. Our custom-made typefaces and layouts are created for that exact purpose.
Garamond compared to custom space-efficient typeface